Happy Valentine's Day! (Or, happy February 15 if you're not reading this right after it's published.)  Here's a look at what we've been reading on the Internet this week.

“What I Wish I Knew: The Importance of Maintaining A Consistent Brand”
This blog post has tons of helpful information about marketing to the clients you want to have. We thought the most important takeaway from this post was not to share photos that don't represent the work you want to do.
“A lot of thought is put into every teaser or blog post I share-- if it doesn’t represent what I want to be shooting, I don’t post it,” the post says.
It may sound obvious, but in the age of social media it's easy to get caught up in the need to be constantly posting. Stop for a minute and remind yourself that it's better to share less quality content that reflects your business, than to share to constantly be sharing content that doesn't tell your followers what your business is all about.

Why People Used to Look so Serious in Photos but Now Have Big Smiles
Reading this article probably won’t help you grow your business, but we think you’ll find it interesting. It may even be interesting enough to help you break the ice with your next shy client.

8 Tips for Photographer In-Person Sales
If you’re new to in-person sales, this article has some great basic information to get you started. If you’re not new, you might still find a reminder helpful.

That's all for this week! What great articles have you read recently?

Warmly,
Team Bloom