Hi there, folks! Today we're chatting with Heather DeFranco of Snapshot Photography. She recently completed a really cool project we'd love to share with you!

Here is what Heather had to say about the experience:


A little bit about the NICU project.

A non-profit local organization by the name of Owyn's Butterfly Kisses contacted me and asked if I would be willing to take photos for their calendar fundraiser sale. The organization's chair person is a loyal client of mine and has always admired The Organic Bloom frames. She had the idea of photographing the NICU graduates for the calendar holding a photo of themselves while they were in the NICU (the photo displayed in a The OB frame.) This ended up being a great idea. The frames added so much color to the photos and really helped bring the attention to the NICU photos!

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The organization was founded in loving memory of Owyn "OZ" Schoonover & Madelyn "Maddie" VanderSchaaf, two babies that were born prematurely and did not survive. (Owyn's twin sister Jacey was one of the children photographed for the calendar.) The organization raises money to provide charitable support to families with children at West Penn's NICU in Pittsburgh, PA. One of the many things the money is used for is to give gift cards to parents to help cover expenses while their little one(s) are in the NICU.


Thirty-four (34) kids were photographed for the calendar. They ranged from age 3 months to 9 years old. They were all born between 6-15 weeks too early. All of these premies are graduates from West Penn's NICU in Pittsburgh, PA.


A little bit about me & my studio.

My studio is Snapshot Photography. It is located in Wheeling, WV. I specialize in children and family photography. The majority of my work is capturing little ones 18 months and younger. I started the photography business almost 5 years ago and absolutely love it.


I have four children. My youngest son is 4 months old. I have a three year daughter and twin boys who are 4.5. Here they are below!


I had a very uneventful and healthy pregnancy with my twin boys until they decided they wanted to arrive at 32 weeks. Luckily, after spending a week in the hospital they were able to stop the labor. After 4 weeks on bed rest they were delivered via a planned c-section at 36 weeks (only two weeks early) and came home 48 hours later. At the time, I had no idea how lucky I was to carry twins to nearly full term and to be able to bring home two healthy babies only two days after giving birth.


Since then, I have worked for many families that have had very different experiences with carrying and delivering multiples. I now know how unbelievably blessed my family was when our twins arrived. When I was asked to donated my time and services to help Owyn's Butterfly Kisses I immediately knew I wanted to help. It was a way for me to give back and help families who are dealing with the scary and stressful experience of having their little one(s) in the NICU, a situation I too could have been in.

Thank you so much for sharing your project with us, Heather! The photos turned out beautifully and we are so honored to have been a part of it. Thanks, again!

We hope you all have an awesome Wednesday!

- Team Bloom